Myer partnered with Berlei and brand ambassador Serena Williams to showcase the "Master of Bounce" campaign. We set out to create a fun filled launch that showcased Serena Williams involvement in the brand. 

Myer's events team and Berlei Pr set out to create a giant trampoline out the front of Myer's Bourke Street windows, that had gymnasts bouncing around in the Berlei sports bra's, this created a Hero moment for the brand, and provided strong media engagement across all outlets. 

Serena also took part in a in-store meet and great with customers inside Myer's Flagship store. 

This event allowed me to create strong links with the Berlei PR team and alongside the Myer Events time we were able to create memorable campaign launch.